Social Media Advertising Specialist

Yappy Group - 30+ days ago
Yappy Group

About Yappy Group 

Yappy profitably scale businesses by leveraging social intelligence, big data and highly tailored content.

Yappy have been leaders in the social media marketing, technology and advertising space for over 9 years. While  traditionally focussed on driving results for consumer brands we are now applying our expertise and experience to new markets with exponential growth opportunities.

Yappy Group are pioneers and award winners at what we do and very ambitious.

We’re looking to get the right people on the bus to help us grow and achieve our goals and that want to come on a journey with us to achieve theirs too. 

The Yappy team work hard and have fun!

Who Yappy are looking for

Yappy Group are looking for a Paid Social Campaign Manager with a strong drive to deliver quantifiable results across paid social platforms in both B2C and B2B environments.

The ideal candidate will be analytical with excellent attention to detail and be comfortable wearing multiple hats in a fast paced and ambitious startup environment. We move quickly to develop and continuously improve solutions for clients. 

The duties of the Paid Social Campaign Manager will include:

Active participation in the development of strategy, then take the lead in implementation across relevant platforms to deliver better than expected results for clients.
Ensuring that campaigns are setup and structured correctly to enable the accurate measurement of data.
Optimising campaigns across a variety of social platforms with a strong focus on Facebook and LinkedIn.
Analysing campaign data to generate reports as well as plan for next iterations
Ensuring the delivery of real, measurable business outcomes while providing an exceptional experience for our clients.

Key Responsibilities

The successful candidate’s key responsibilities include:

Strategic planning, setup and implementation of social media advertising campaigns, for both brand and direct response outcomes, with a major focus on Facebook along with its affiliates and LinkedIn.
Setting up and managing social media advertising campaigns for a variety of objectives and ensuring they are optimised to drive the best possible outcome for a client and Yappy Group. 
Development of processes to ensure consistency in delivery.
Logging of changes to campaigns to ensure results can be analysed and improved.
Analysis of campaign performance measured against client KPIs
Routine campaign report generation to clearly outline successes, trends and opportunities
Effectively manage campaign budget allocation
Working with the team to share insights on active campaigns, identify new trends, and highlight relevant business opportunities within the social media space
Providing regular feedback to the wider team on progress of results.

Key Requirements

Communications or Marketing Degree
Exceptional attention to detail
Ability to project manage multiple clients and stakeholders
Excellent analytical skills and high levels of competency in excel
Excellent communication (written and verbal) and interpersonal skills
Excellent problem solving skills
Advanced competency in Facebook Business Manager/Ad Manager and LinkedIn advertising platforms
Demonstrated ability in the structuring of sales funnels and their implementation in campaign design and platform set up.
Proven success in setting up, managing and delivering exceptional results with social advertising campaigns
Ability to conduct diligent research to understand a clients business and competition
Highly organised and able to multi-task
Self-driven and productive nature
High level of computer literacy and ability to learn and implement new software
Experience in document and report creation
Patient and active listener with excellent comprehension skills

Extra Perks: 

Our people are our family and we look after them!

Annual professional development fund to further learn and grow
2 extra days of paid leave per year to volunteer for a cause you believe in
One day extra annual leave for your birthday
Ability to earn a place as a profit share partner
Free Gym Membership
Great team environment and culture
Office in Subiaco near train station
Mix of in office and working from home

How to apply: 

Candidates are required to provide a CV and cover letter.


Due to the volume of candidates we will not be responding to all applicants. Shortlisted candidates will be contacted only. 

Recruitment agencies: 

Will be ignored. Direct candidates only

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